Starting a business? Don't spend your first month setting up six different apps.
Empire sets up your website, business email, card payments, invoices and customer list in one sitting — all connected, all in one login. Your first customer meets a business that looks like it's been open for years.
Here's the list nobody gives you before you open.
You've got the skills. You've got the van, the chair or the room. Then you sit down to “get set up” and the list starts:
Buy a domain. Build a website. Get an email that isn't @gmail. Sort out card payments. Work out invoices. Find somewhere to keep customer details. Make a Facebook ad that doesn't look homemade. Answer the phone while you're on a job.
Every one is a different app, a different login, a different monthly bill — and none of them talk to each other. So the details from your website get copied into a spreadsheet, then into an invoice, then chased by text.
That's the part Empire does for you — all of it, before your first customer.
Here's what's set up and waiting. Hover or tap any card to watch it work.
What your first customer sees — and what you see behind it.
Three things a new business has to get right. Scroll through each one.
Run it like a real business from customer #1 — not customer #50.
Spreadsheets and sticky notes work for about ten customers. Then a quote gets lost, an invoice goes out late, and you can't remember who wanted Tuesday. With Empire the system is there before the first booking — so you never have to "catch up on admin."
Look like you've been open for years — even if it's been a week.
New customers decide in seconds whether to trust you. A real website on your own domain, an email that isn't @gmail, and an invoice with your logo do that work before you've said a word.
Get your first customers without hiring an agency.
Run Google and Facebook ads from the same app that holds your website and customer list — so every lead lands where you'll actually follow it up, and you can see which ad it came from.
One setup, not six.
Most new businesses don't stall because the idea was wrong. They stall on setup — done in the wrong order, across apps that never get connected.
Empire works the other way round. You tell it about your business once — and it uses those answers to build each piece, in the order they depend on each other, already linked together. [VERIFY: setup reuses one set of answers across website, CRM, invoices and ads]
So when someone fills in the form on your website, they're already in your customer list. When you quote them, the quote becomes the invoice. When they pay by card, it's marked paid without you touching it. [VERIFY: each of these hand-offs exists today]
Built for the business you're about to open.
Whether you work out of a van, a chair or a clinic room — Empire is set up the way your customers book and pay.
Opening something else? If you take bookings, do jobs or invoice customers, Empire fits. Set up free and see for yourself →
Start free. Pay only when it's earning its keep.
Begin with your customer list, invoicing and card payments on the free plan. Add your website, domain and email when you're ready to look the part, then ads and an AI receptionist when you're ready to grow. No contracts — cancel anytime. Save ~17% with yearly billing.
Get organised and get paid before your first customer. No card, no trial clock.
Everything in Free, plus your own domain, business email, and booking.
Everything in Starting, plus marketing automation and a storefront dashboard.
Everything in Building, plus unlimited campaigns and an AI workforce.
What it costs to do it yourself
Prices checked [VERIFY: month year]
| You'd need… | Typical tool | Per month |
|---|---|---|
| Website builder | e.g. Wix / Squarespace | [VERIFY: current price] |
| Domain | Any registrar | [VERIFY: current price] |
| Business email | e.g. Google Workspace | [VERIFY: current price] |
| Invoicing & job tracking | e.g. Jobber / QuickBooks | [VERIFY: current price] |
| Design tool for ads | e.g. Canva Pro | [VERIFY: current price] |
| Phone answering | e.g. a call-answering service | [VERIFY: current price] |
| Someone to run your ads | Freelancer or agency | [PROOF NEEDED: typical local retainer] |
| Total | 6+ logins, nothing connected | [VERIFY: sum] |
| Empire Expanding | 1 login, all connected | $375 |
And the cost of doing nothing? Every call you miss on a job. Every invoice paid three weeks late. Every customer who looks for your website, doesn't find one, and books someone else. They don't show up on a bank statement — but they're real.
You can't lose money finding out.
[PROOF NEEDED: real customer quote about opening day — what they didn't have to do, or how soon they sent their first paid invoice]
Questions people ask before they start.
Open with everything already done.
Set up your customer list and invoicing free tonight. Add your website, email and ads whenever you're ready — same login. No card needed to start.
Every customer you take before you're set up is one you'll have to copy into a system later. Start with the system.
Get in touch
Have a question or want to see Empire in action? We'll get back to you within one business day.
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